Project Overview
Truist is a purpose-driven financial services company, formed by the historic merger of equals of BB&T and SunTrust. It’s bank operates 2,781 branches in 15 states, and offers consumer and commercial banking, securities brokerage, asset management, mortgage, and insurance products and services. The goal was to provide financial literacy to customers and promote long term habits with money that will benefit their customers and their families. As team, we were able to create two major solutions for the Truist mobile app.
Project duration: 3 week sprint, conceptual fintech project
Team: Franchescha Cortes, Kalayda Barletta, Tiffany Ma
Tools: Figma, Canva, Google Workspace
Methods: Secondary Research, Contextual Inquiries, User Interviews, Competitive & Comparative Analysis, Heuristic Analysis, Accessibility Analysis, Affinity Mapping, Persona Development, User Flows, Site Map, Service Blueprint, Design Studio, Sketching, Wireframing, Usability Testing, Prototyping, Storyboard
The Problem
Truist Financial has been working for years to provide financial literacy to customers as they promote long-term habits with money that will benefit their customers and their families. Truist Financial branding and branding voice speaks to helping people grow and is always looking for innovative ways to do that. The bank has realized there are a lot of parents finding different ways to educate their children on financial responsibilities and is seeing the need grow more and more each month.
Goals
For the users: Gain financial literacy
For Truist: Gain and retain customers
The Process
I worked together with my team for all phases of this project. Where i took the lead was in the prototyping. The overall design and functionality up to the final iteration.
Discover - Understand the root cause of financial literacy
Define - Identify the needs and wants of Truist customers
Design - How did we consolidate research data to design a solution?
Deliver - Did it work
C + C Analysis:
We compared the current Truist App to four other competitors. What feature and services were they offering?
Next, we looked at other apps like Youtube and Venmo to see features they were using.
User Interviews:
Parent Goals:
Understand about the preferences and pain points of parents when giving their children money and educating them about finances.
Understand the pain points of bank app features and in relation to credit card usage.
Child Goals:
Understand the preferences and pain points of children between the ages of 13 to 22 when receiving money from parents and when budgeting their money.
Understand the financial education needs of children.
Journey Map:
How Might We: Mrs. Lewis
How might we provide a simple and intuitive solution to transferring and monitoring money for Mrs. Lewis?
How might we find a way for Mrs.Lewis to have access to her son's spending habits?
How might we offer financial literacy resources so Mrs. Lewis can better educate her son on good spending habits?
Problem Statement: Mrs. Lewis
Mrs. Carol Lewis needs to be able to monitor her son's spending activity to confirm he is practicing good money habits, such as only spending money on essential items.
User Flows:
Sketches:
Wireframe:
Service Blueprint:
Mid-Fidelity Prototype:
High-Fidelity Prototype:
Persona:
We made two personas to better understand the perspectives of the Parent and Child. However, from this point on I will only be mentioning the parent persona because I was leading the design of the new Parental Settings features.
